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BUSINESS

LAW

The new due diligence.

In today's business world, the difference between success and failure is often a matter whether you have the right information. At every step, you need the data that will help you make good decisions -- and avoid bad ones.

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Location

It still matters, but the old metrics for choosing a business location -- demographics and traffic patterns -- aren't what they used to be. Enter Krubera. We've pioneered new ways to discover who your customers are, where they are, and what they do, all to help you decide where you need to be.

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Hiring

Sometimes employee vetting is about a lot more than just a criminal background. You need to get a picture of the whole person -- her history, presence, personality, and tendencies. You need to go deeper. You need Krubera.

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Analysis

You see them as employees, customers, or competitors. Krubera sees them as cohorts — groups of people with shared characteristics that can be used as data for machine learning.

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